About Us

Lap 24 started as an outlet of creative expression and passion for Cars. My friend Victor and I started this brand in 2023 as a way to challenge ourselves and connect deeply with the car community. We would go to cars and coffee shows and realize that every show either gave away bland generic coffee or didn't have any at all. We set out on a mission to change that. We wanted to create a brand that every enthusiast could call their own. Victor and I couldn't find a name that connected with the enthusiasts around us that also just sounded good. In June of 2023 my friend Victor sadly and unexpectedly passed away. Losing him was one of the biggest losses in my life and truly to the car community (although they have yet to know his name). I decided to continue the brand and honor Victors memory by calling the brand Lap 24. Lap having to do with cars, racing and car enthusiasm and 24 having to do with the age at which Victor passed away as well as deeper meaning of being driven 24 hours a day to accomplish the dreams set before you.

 

Victor gave his all in pursuit of creating something for every car enthusiast and coffee lover alike to enjoy and that is the reason we continue to stay in this race.  

 

So Buckle in, Our Race is just getting started!

Shane Jacob | CEO & Founder  🏎 🏁

 

 

    Our Mission

    Lap 24 Coffee is all about making special blends of delicious coffee that match the intensity of high-performance cars. We'll organize fun events, cool partnerships, and make sure everything we do is top-notch. Our goal is to make Lap 24 Coffee a spot where the smell of great coffee mixes perfectly with the sounds of powerful engines, making it a favorite for anyone who loves fantastic flavors and the thrill of amazing cars.

    Lap 24 Coffee - A passion for Cars fueled by extraordinary Coffee!

    Our Vision

    "At Lap 24, we ignite the thrill of the road and the warmth of shared moments. We are not just a coffee brand; we are the architects of memories, crafting experiences that fuse the excitement of high-octane adventures with the joy of savoring exceptional coffee. We celebrate unity, inspire wonder, and spark the imagination of young and old alike. Picture a father and son, hand in hand, marveling at roaring supercars as our stunt drivers create memories etched in the heart. Lap 24 is more than a cup of coffee; it's the catalyst for unforgettable moments, connecting the passion for driving with the soul-satisfying delight found in every sip. Join us on the journey where every lap is a celebration of the extraordinary, and every cup is a vessel for the extraordinary memories we create together.”

    Our Values

    1. We believe in stewarding well all that God has entrusted to us. We can only create an amazing company, community and experience by the way we serve and honor Christ and how we serve and honor people. That means completing responsibilities that must be completed. No complaining, no excuses, just get it done. Nothing else is more important.
    2. We believe in serving people. More than just making the best coffee or experiences we want to serve people well. That means going out of our way to help others
    3. We believe in innovation. We seek to craft the best flavors whether coffee or other drinks we want to make the customer experience as vivid, beautiful and exciting as possible every time they interact with us. That means working closely with our suppliers, roasters and everyone from bean to bag who can help us make every process more efficient
    4. We believe in responsibility. We know we will be around awesome cars and that we will have some epic opportunities. We want to be vigilant in the way we act as to not create reasons for others to follow poor examples whether on the road or the way we act. That means sometimes missing out on content or other things that may make us look cool for a brief moment.
    5. We believe in community. Everything we do is meant to create the best experience for our clients. They deserve the best from us and we want to focus our efforts on giving the best to them.

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