About Us

Lap 24 started as an outlet of creative expression and passion for Cars. My friend Victor and I started this brand in 2023 as a way to challenge ourselves and connect deeply with the car community. We would go to cars and coffee shows and realize that every show either gave away bland generic coffee or didn't have any at all. We set out on a mission to change that. We wanted to create a brand that every enthusiast could call their own. Victor and I couldn't find a name that connected with the enthusiasts around us that also just sounded good. In June of 2023 my friend Victor sadly and unexpectedly passed away. Losing him was one of the biggest losses in my life and truly to the car community (although they have yet to know his name). I decided to continue the brand and honor Victors memory by calling the brand Lap 24. Lap having to do with cars, racing and car enthusiasm and 24 having to do with the age at which Victor passed away as well as deeper meaning of being driven 24 hours a day to accomplish the dreams set before you.

Victor gave his all in pursuit of creating something for every car enthusiast and coffee lover alike to enjoy and that is the reason we continue to stay in this race.  

So Buckle in, Our Race is just getting started!

Shane Jacob | CEO & Founder  🏎 🏁